Privacy policy

Last updated: July 7, 2025

UK Luxe (“we,” “our,” “us”) operates this website and store, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy explains how we collect, use, and protect your personal data when you use our Services.

By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Who We Are

We are UK Clothing Europe (Trade name: UK Luxe), registered in the Netherlands under KvK number 93834233, at Boompjes 40, Rotterdam, 3011 XB, NL. We are the data controller of your personal data under the GDPR. For questions or to exercise your data rights, contact us at: info@ukluxe.nl

Personal Data We Collect

We collect information that identifies or can reasonably identify you. This does not include anonymized or de-identified data. Depending on your interaction with our Services, we collect:

• Contact details: name, email, phone, billing & shipping address

• Account details: username, password, preferences

• Order & transaction data: products ordered, payment & shipping details, returns

• Communications: support inquiries, reviews

• Device & usage data: IP address, browser type, device info, cookies

We do not store payment card details — payments are securely processed by Shopify Payments or PayPal or Klarna or other similar third party payment providers.

How We Collect Data

We collect your data:

• Directly from you when you create an account, make a purchase, or contact us.
• Automatically via cookies, analytics, and logs when you visit our website.
• From service providers and partners such as Shopify, payment processors, and logistics partners.

How We Use Your Data

We process your data to:

• Provide and deliver our Services, fulfill your orders, process payments, and manage your account.
• Personalize your shopping experience, improve our Services, and recommend products.
• Communicate with you about your orders and respond to support inquiries.
• Send marketing communications if you have opted in (you can unsubscribe anytime).
• Comply with applicable laws (e.g., tax and accounting) and detect fraud.

Our legal basis for processing your data includes:

• Contractual necessity (to fulfill your orders)

• Legal obligations (e.g., VAT compliance)

• Consent (for marketing emails)

• Legitimate interests (to improve Services and prevent fraud)

How We Share Your Data

We only share your data when necessary and with trusted parties, such as:

• Shopify, which hosts and powers our ecommerce platform

• Payment processors (Third party providers like Shopify Payments, PayPal, Klarna, etc.)

• Logistics partners for order fulfillment

• Marketing and analytics service providers

• Legal authorities when required by law

We never sell your personal data.

Relationship with Shopify

Our website is hosted by Shopify, which collects and processes some of your personal information to provide the Services. Shopify may also process your data as a controller for its own purposes — you can view their privacy policy at: Shopify Privacy Policy

How Long We Retain Data

We retain your data only as long as needed:

• Order-related data: retained for 7 years (Dutch tax law)

• Marketing data: until you unsubscribe or withdraw consent

Your Rights

Under GDPR and other applicable laws, you have the right to:

• Access, correct, delete, or transfer your data
• Restrict or object to processing
• Withdraw consent at any time (without affecting prior lawful processing)
• File a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
• Manage cookies via your browser

To exercise these rights, contact us at: info@ukluxe.nl

We may need to verify your identity before processing your request.

Cookie Policy

This Cookie Policy explains how we use cookies and similar technologies when you visit our website.

1. What are cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferences, login status, and browsing behavior.

2. Types of cookies we use

We use the following types of cookies on our website:

• Strictly Necessary Cookies
  These cookies are essential for the operation of our website. They enable core functions such as page navigation, security, and access to secure areas. Without these cookies, the website may not function properly.

• Performance and Analytics Cookies
  These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use services like Google Analytics to track and improve performance.

• Functional Cookies
  These cookies allow the site to remember your preferences and provide enhanced features and personalization. For example, they may remember your language or region.

• Targeting or Advertising Cookies
  These cookies are used to deliver relevant advertisements to you and track the effectiveness of our marketing campaigns. They may be set through our site by advertising partners like Meta or Google.

3. Third-party cookies

Some cookies on our website are placed by third parties, such as analytics providers and advertising partners. These cookies are governed by their respective privacy and cookie policies. We do not control these cookies directly.

4. How you can control cookies

You can control and manage cookies in several ways:

• Browser settings: Most web browsers allow you to control cookies through their settings. You can usually block or delete cookies by adjusting your browser preferences.

• Cookie consent banner: When you first visit our site, we will ask for your consent to use non-essential cookies. You can update your preferences at any time by accessing the “Cookie Settings” link on our website (if available).

• Opt-out tools: To opt out of Google Analytics tracking, you can install the browser add-on here: https://tools.google.com/dlpage/gaoptout.

Please note that disabling certain cookies may affect the functionality of our website.

5. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. We encourage you to review it regularly.

If you have any questions about our use of cookies, please contact us at: info@ukluxe.nl.

Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from children. If you believe a child has provided us their data, please contact us to delete it.

International Transfers

We may transfer your data outside the EEA or UK using legally approved mechanisms, such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. Please review it periodically. The updated date will always be shown at the top of the policy.

If you have questions about this Privacy Policy or your personal data, please contact us at: info@ukluxe.nl